Filed under: Sedan, Lincoln, New Car Reviews, Luxury
A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.
Being in the shadow of the Next Big Thing makes it hard for anybody, or anything, to stand out and be noticed. And yet, those 20 other guys suited up each night next to LeBron, and the MKS will continue as Lincoln's flagship large sedan despite the luster of the new MKZ right next to it. Lincoln, however, has given the MKS some significant upgrades for the 2013 model year, and we're here to see if its off-season adjustments can make a difference to buyers willing to give Lincoln another chance.
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2013 Lincoln MKS EcoBoost originally appeared on Autoblog on Tue, 13 Nov 2012 11:57:00 EST. Please see our terms for use of feeds.
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